Standards
Partnership standards for brands and creators.
MAX Reaches believes creator partnerships work best when expectations are clear, communication is respectful, and the audience remains central.
- 01
Creator fit and audience relevance
We propose creators based on relevance to the campaign and the audience, not on availability alone.
- 02
Clear scopes and deliverables
Every brief defines what is being made, when it is being made, and how it will be reviewed.
- 03
Commercial transparency
Fees, deliverables, timelines, and any conditions are agreed before work begins.
- 04
Disclosure expectations
Sponsored relationships should be clearly disclosed in accordance with applicable platform rules and local advertising requirements. Campaign requirements are included in briefs and agreed scopes.
- 05
Brand safety and suitability
Brand and creator alignment is checked before outreach. Suitability is part of the recommendation, not an afterthought.
- 06
Usage rights and exclusivity
Usage windows, paid amplification rights, and category exclusivity are addressed during scoping and reflected in the agreement.
- 07
Reporting and learnings
Reporting is structured to communicate what happened, what we observed, and what is worth doing differently next time.
- 08
Respectful communication
Brands and creators are treated as professional partners. Disagreements are resolved with clarity, not pressure.